We build from the ground up by thoroughly analysing your business & customers, your competitors and market, crafting a compelling value proposition, refining your messaging, and developing detailed customer personas. This approach ensures we create a marketing strategy that drives measurable results, whatever your objectives are.
A clear view of your current position
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We don’t just look at your competitors’ online and offline marketing but yours too. We’ll tell you what is working, what isn’t and how you can adapt your strategy and plan for the future.
Insight into your competitors​
We use sophisticated tools and in-depth research to extract as much competitor information as possible. We then present you with all the data and insights so that you can place yourselves competitively within the marketplace.
Know your audience​
Connecting with your customers, and potential customers is what it is all about. So knowing where there will be, how to reach them and the best way to communicate with them is key.
​Clear Goals & Objectives​
The clear goals you’ll get from our strategic marketing services will help you define your focus and avoid panic decisions.
A Plan of Action
Once we have that, our strategic marketing services will define your strategy. We won’t bamboozle you with details, instead we’ll walk you through your plan, reasoning out why we’ve made the suggestions we have. We’ll use research, data, insight and creativity alongside established marketing techniques to deliver a service that can take your business to the next level.
How we build your marketing strategy
01.
Analysis & Insights
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Review of current activity & budgets
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SWOT Analysis
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Customer & Product Research
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Competitor Research
02.
Know who you want to reach
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Customer Personas
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Audience Segmentation
03.
Know what to say
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Value Proposition
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Benefits
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Elevator Pitch
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Persona specific messaging
04.
Strategic Direction
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Goal setting - what matters to you?
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Marketing Plan - Campaigns & Tactics
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Channels to Use
05.
Roadmap & Project Planning
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Timeline of campaigns & marketing activity
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Budgeting
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Lead/Customer Acquisition Forecasting
Speak to us today
We're here to help. Get in touch to learn more.